Magniflex launches electric bed in Hyderabad

Hyderabad: Magniflex India, a renowned mattress brand from Italy, Europe has launched ‘Ergo Tre Electric Bed’ to its product lineup in India. This electric bed can be operated by a remote control and it incorporates ergonomic plates designed to provide personalized body support.

Anand Nichani, MD, Magniflex India, said: “Our newly launched Ergo Tre Electric Bed is crafted with a robust adjustable base made of silver beechwood and complemented by ergonomically shaped plates. Users can adjust the head and feet positions, alleviating spine pressure and addressing concerns such as back pain, snoring, acid reflux, sleep apnea, varicose veins, and swollen feet.”

The company is experiencing significant growth in the state of Telangana, particularly in Hyderabad. The company has achieved an impressive 32 per cent growth in the region and is strategically planning to augment its presence by adding many more dealers by March 2024.

Anand added: “In response to the growing number of ultra-high-net-worth individuals in Hyderabad, Magniflex India is responding to the escalating demand for good-quality mattresses by expanding its dealership presence within the state. We are also looking at opening exclusive stores in prime locations like Banjara Hills and Jubilee Hills, where the demand for luxury mattresses is particularly high.”

Lancet study suggests that India has approximately 87.5 million cases of low back pain, often attributed to poor postures such as slouching in chairs, lying on the belly with a laptop, and sitting on beds. To address these issues, Magniflex has launched the Ergo Tre Electric Bed, designed to alleviate back pain and improve sleep posture.

Hyderabad is currently witnessing a surge in high-net-worth individuals contributing to the luxury realty market's growth, serves as a strategic market for Magniflex. In the first quarter of 2023, luxury units accounted for 25 per cent of all sales, reflecting an upward trend from the previous year. This aligns with company’s strategic efforts to cater to Hyderabad's luxury-seeking clientele. The upscale mattress industry, represented by Magniflex India, has experienced remarkable annual year-over-year growth of 40 per cent, with annual revenue exceeding Rs 21 crores.

To cater to the growing demand for these mattresses in the state and to promote the importance of investing in a quality mattress for better health, Magniflex India has introduced the Magniflex Investment Plan (MIP) that provides EMI schemes across all its products, starting with Rs3535 per month. Magniflex operates through six franchises, across India with four in Bengaluru, one in Ahmedabad and one in Gurgaon, and a network of approximately 89 dealers.